Privacy Policy


The Equifinance Privacy Policy details the basis on which personal data is processed by Equifinance Limited. All the principles detailed in the Data Protection Act 1998 will be adhered to. For the purpose of the Data Protection Act the Data Controller is Equifinance Limited.

Telephone calls may be recorded for training and compliance purposes.

Data Security

Any information you provide will be treated as private and confidential except in instances where a disclosure is made at your written request/authority or we are required by law to provide the information.

Personal and financial information will be protected with controls based upon recognised security standards, regulations, and industry-based best practices

Access of information

You have the right to request a copy of the information that we hold about you. Any request must be submitted in writing, addressed to the Data Protection Officer, a fee of £10.00 is payable via cheque.

Any request should be sent to:

Data Protection Officer, Equifinance Limited, 1st Floor Kirkdale House, 7 Kirkdale Road, Leytonstone, London, E11 1HP

How we use information

  • To verify your identity and credit standing
  • Consider and process your application for a mortgage. (Please note that credit reference agencies may place a search footprint on your credit file that may be seen by other lenders)
  • To assess your credit history.
  • To detect, prevent and investigate actual and potential fraud and related activities.
  • To contact you in connection with your enquiry.


Equifinance Limited does not market to customers.


A cookie is a piece of data stored on the user’s computer and relates to information about your visit to our website. Equifinance Limited use session ID cookies only. Once the user closes the browser, the cookie terminates.

Equifinance Limited stores information that is collected through cookies and log files. An information profile is stored for each individual users. Equifinance Limited does not share your profile or personally identifiable information with any third party.

By setting a cookie on our site, Equifinance Limited allocate each visitor a unique reference, which follows them throughout the site. This is logged along with referring domain information.

 If you wish to prevent the use of cookies, please refer to your browser help facility. Further information regarding cookies can be found at

Log files include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks to gather broad demographic information.

Glossary of cookies:

Cookies in use



Ours or Third Party


This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

2 years from set/update unless deleted within your browser settings.

Google Analytics


This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.

30 minutes from set/update.

Google Analytics


This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.

6 months from set/update.

Google Analytics


This web site may contain links to other sites from time to time. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

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